Practices Used❓
User Survey, Persona Creation, User Interviews, Affinity Diagram, Empathy Map, Feature Prioritization Matrix, Journey Map, User Story, Competitive Analysis, User Flow, Wireframing, Prototyping, Guerilla Testing
PROBLEM
Over 70% of our research candidates have stated that they barter. About half of the candidates who barter have stated that they were hesitant to do so. We’ve discovered the main pain points they experience relate to seller’s credibility and their personal safety.
SOLUTION
We created 3 features on our app to help make our users feel more safe and informed about other users. We added the IDverification feature to hold users accountable for their actions. We added the user rating and review section as well as the chat and video feature to be more transparent with the quality of each user’s delivery in their products and services.
User Survey, Persona Creation, User Interviews, Affinity Diagram, Empathy Map, Feature Prioritization Matrix, Journey Map, User Story, Competitive Analysis, User Flow, Wireframing, Prototyping, Guerilla Testing
To start understanding the big picture and the problem, I examined the big players in the market and parallel markets: task management apps, team communication, nutritional management, moods, pregnancy, and toddler development, breastfeeding, and more. I read the user reviews of the various products, and joined Facebook groups for mothers and groups for nannies.
We kicked off our project by creating a 17-question survey on google forms. We posted this survey to each of our social media platforms (LinkedIn, Facebook, Instagram, and Snapchat) and gathered a total of 37 responses.
Our goal was to understand our user's motivations and hesitations when bartering online. We wanted to know what online platforms they used, how they used them, and what they liked and disliked about them. We wanted to understand the limitations our users faced when navigating existing products.
ID Verification
We added this feature so that we can verify every user, build trust, and help keep every user safe and accountable.
Ratings & Reviews
We added these two features for transparency so that users can get an idea of whether or not the person they’re transacting with is responsible and trustworthy.
Customer Communication
We added this feature because we wanted to make sure users were able to go back and forth with each other with any questions they might have to help them make a more informed decision.
After analyzing our survey results, we proceeded to conduct five user interviews from our network to learn more about their online bartering process. We synthesized our findings into this affinity diagram.
Our interview results greatly reflected our survey findings. Our user’s main pain points centered around fear for their safety and lack of user credibility. To tackle these pain points, we ideated several solutions and ultimately chose 3 key features to prioritize.
This is a glimpse of our user flow. It starts from the user onboarding and goes all the way to where users finally get to make an exchange. Within this flow, users can post the products or services that they want to provide and also browse for products and services that they’re seeking. They can view the ratings and reviews of users and also communicate with them to complete the exchange
Users took a longer time to locate the post button.
"Logo could be bigger in terms and conditions page"
"I would like to save items/services. I may not need them
in the moment but I know I would need it in the feature"
Once the user how open the app, it will
direct them to a screen where they can
login or create an account.
Once the users account has been accessed, they will then need to upload and ID to verify they are age appropriate and real people.
User is now ready to use the app after the tutorial is played.
Users can take and upload pictures and videos of services they are offering. Afterwards they can explain about their services in further detail in order to gain attraction.
When a user is interested in a service, they can message the service provider directly through BRTR.
Search menus are provided so users can look for specific services they are want. An overlay menu so users can edit their profile, read about BRTR FAQ and About Us, and set up a payment plan with BRTR.
Value proposition and benefits: bartering services, such as cost savings, skills development, and expanding networks.
User verification and safety measures: measures implemented to ensure user safety and minimize risks such as profile verification or user ratings, and our commitment to creating a secure environment for service exchanges.